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TRUDI TAPSCOTT

The Model Coaches

themodelcoaches.com

Trudi Tapscott is a legend in the modeling industry. She spent five years as American Vogue's Booking Editor. She recruited the teams that made editorials come to life. She picked the models that would collect some of the most lucrative campaigns and editorial in the business. 

It was Tapscott's reputation for spotting potential that brought her to Vogue in the first place. Prior to taking the position as Booking Editor she had been a founding member of Model Search America - one of the world's largest model scouting firms at the time. Before that she spent seven years scouting for Elite. "That's what makes our profession so interesting; the layers of experience that people bring to it.” says Tapscott. Vogue, of course, added additional layers to what was already a very deep understanding of the business. "It's an amazing opportunity to work with a powerful woman such as Anna Wintour (Vogue's Editor in Chief), or to be so instrumental in the development of Karolina Kurkova, as well as many other models in Vogue at that time. It was an honor to help amazing models cultivate a relationship with the most powerful fashion magazine and brand. I gained tremendous experience at Vogue,” says Tapscott.
 It's said that Tapscott recognized Kurkova’s potential immediately for Vogue and Kurkova would grace the cover of the February 2001 issue. The story was highlighted in “Models: The Real Skinny” on the A & E network. 

From 2005 to 2010, Tapscott was a model manager at New York's DNA Models where she was part of the team which guided some of the most iconic careers in the business, like those of Magdalena Frackowiak, Edita Vilkeviciute, Doutzen Kroes, Elise Crombez, and yes, Karolina Kurkova, to name a few. To this day, DNA models is known for their top management of the models who call it home.

Tapscott moved to Texas to spend time with family on their ranch. She started a model scouting and management company, Trudi Tapscott Model Management, and partnered with Erin Olson and Echo Models in Utah. With their combined skills they scouted, and managed models from beginning and onward.

New York was still in her heart, so Trudi moved back and worked with a small agency where she launched the careers of Issa Lish and Ally Ertel. While there, Trudi also introduced an influencer division where she discovered Charli Howard.

After a few years, she moved to Wilhelmina as the Director of the Women’s Image Division. It was short lived, and Tapscott quickly realized her calling is scouting, coaching and development. Agency and parent relations are really a love and a natural skill. After so much time, she landed in the business exactly where she started.

She launched The Model Coaches in 2018, based in New York City, a scouting, development, coaching and management company. Using her access to introduce her clients to agencies all over the world.

“We immediately think of image and branding to see where an individual will find potential success. Although we may say it's not about the money, at the end of the day when a model retires from this business and on to another, the goal is for her financial portfolio to equal her image,” says Tapscott. Despite a more mature outlook about the industry now, she certainly hasn't lost her enthusiasm. “It's funny because after so much time you think I might lose interest, but for me it's like falling in love every time. I wonder when a beautiful girl with potential walks in will I react the same way? And I absolutely do and think, 'This one has got it!' My personality has always been about the new and exciting, and I get the same feeling whether I booked a girl for Vogue or found her in a coffee shop—and that enthusiasm is my barometer. I think that when I lose that feeling, then it's time to do something else,” says Tapscott.

Trudi has always been at ease with hopeful young models and their parents. Now she has the opportunity to share her skills. "You’re not good because you’re pretty. You’re good because you're good at being pretty as a model. That is an important distinction, and it separates mediocre models from amazing ones. The more practice, education and effort you give before you get to the big leagues the better prepared you'll be,” says Tapscott.




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CHRISTINA COTRONIS

ONE GIRL PRODUCTIONS

onegirlproduction.com

One Girl is boutique casting and production company, we cast models for global luxury and beauty brands. We manage budgets and negotiate talents fees on behalf of the the client. We offer premiere service to all of our clients, our success is measured when all of the clients needs are met. We procure talent for a wide range of media which includes print, broadcast and digital/social media. Knowledgable of Union (SAG) and Non Union rates including guidelines. Have an extensive background in broadcast, print and on line media. 

One Girl offers start to finish production with a strong emphasis on casting for print and TV advertising. One Girl is dedicated to each project commencing with concept development through execution of production. One Girl is dedicated to successfully producing projects with specific time restrictions and budgetary issues within the agreed and dictated timetable and production budget. Services include estimate and monetary management, pre and post production supervision including location scouting, talent search and presentation, talent fee and contractual negotiations (including SAG jobs), booking/release forms, travel arrangements and shooting scheduling. 

The premise of the company is simple. President Christina Cotronis’ experience includes ten years of talent management experience and agenting for all models represented at Elite Model Management. Upon her departure she recognized the need to bridge the gap between agency and client. It is her true understanding of the nuances involved with all levels of production that prompted the birth of One Girl Productions. 

From year one, One Girl has had a very prestigious client list of advertising agencies, retailers, consumer product companies, photographers and directors. Our foundation is based on providing the highest standard of excellence and professional experience for our clients. 

Garnier Fructis, specifically, is a strong example of the brand building and creative management effort between One Girl and the client. Meeting with the brand team as well as the creative team along with strong consistent casting has been an integral part of the success of the brand. The talent is distinctive, the message is consistent, and the consumer recognizes the message and remembers it! 

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