Wilhelmina Models is one of the most prominent talent management agencies in the world. Since its founding in 1967 by Dutch supermodel Wilhelmina Cooper, Wilhelmina Models has earned its prestigious standing as an industry leader by providing full-spectrum model management for women, men, full-figured, fitness, and children models, as well as entertainers and musicians.

In addition to agency locations in New York, Los Angeles, and Miami, and licensees throughout the world, Wilhelmina Models maintains relationships with hundreds of local model management firms in order to find and develop the next generation of talent. Model scouting and development initiatives also extend into national model searches produced in concert with strategic media partners utilizing the latest in information and social technologies. A distinctive professionalism and integrity, which imbues all aspects of client relations, moreover has allowed Wilhelmina Models to remain a pioneer in the dynamic and ever-changing fashion and beauty industries for over 50 years.

As an extension of Wilhelmina’s commitment to full-spectrum talent management, Wilhelmina Artist Management, specializing in entertainment and music, for over a decade has developed and maintained the brand identities of artists by securing major fashion campaigns, private brand licensing, endorsements, marketing opportunities, and tour sponsorships. Wilhelmina Artist Management has worked with stars such as Natasha Bedingfield, Estelle, Cyndi Lauper, Rebecca Romijn, amongst others and has landed significant campaigns with Avon, CoverGirl, Donna Karan, MAC, L’Oréal, and more.


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APM Model Management is a boutique model management firm representing international and local models alike in New York City.

Established in 1996, APM has stood the test of time and has proven to be a successful firm within the industry.

After 18 years of being immersed in commercial-based modeling, APM Models completely revamped its image in 2014 and is now making a name for itself in the exclusive world of high fashion. 

APM has developed and maintained the careers of its models securing major fashion campaigns, editorials, and working with world-renowned photographers and clients.



true model management


TRUE is a full service model management company founded by Dale Noelle as a result of numerous requests by her colleagues to introduce them to other professionals in the fashion industry. TRUE represents all sizes and categories of models and embraces a vast network of clients to connect models with production fitting, showroom, trade show, print, runway and commercial talent assignments.

Headquartered in New York with affiliates in Los Angeles, TRUE is international in scope and represents talent throughout the world. TRUE has close ties with many of the most influential names in the industry, including Calvin Klein, DKNY, GAP, Ralph Lauren, Prabal Gurung, Tommy Hilfiger and Victoria's Secret to name a few.

All of TRUE's staff have backgrounds in the fashion industry and share first hand knowledge with those we serve. We receive many referrals, and our firm is growing exponentially as a result of our ability to understand clients' requests and match them with professionals who best fulfill their needs. TRUE provides career guidance to models and works with many diverse groups while maintaining a dynamic, boutique-like environment.

they are dedicated to caring for our communities and to the philosophy that "TRUE Fits the Best."

Locations: new york los angeles